Best web analytic tools

Well we all know that now internet or web is all around the world and it’s the one thing which is connecting one world to another and we do explore many other things by analyzing some data. But data can have different languages and it may be possible that every time we are not able to read them easily so we need web analysis but what is that actually? Well it’s nothing but the analysis of qualitative and quantitative data from our website and the competition to drive a continual improvement of the online experience of our customers and prospects which translates into your desired outcomes (online and offline).

But for doing web analysis we need some tools and there are many web analytic tools we could use such as Google Analytics, it’s a free service that generates detailed statistics about visitors to our website and by this we can also find that where our visitors are coming from and what they’re doing while in our site and how often they come back, with many other things. It is incredibly robust in terms of what it offers and more than enough for a small business. The other one is Yahoo Web Analytics which is too a free service and offers better access control options and a simpler approach to multi-site analytics, raw and real time data collection. It’s one step ahead of Google Analytics as it gives visitor behavior and demographics reports and customized options as well. Apart from these two there is Crazy Egg which is a paid service and allows us to build heat maps and track our visitors every click based on where they are specifically clicking within your website.

Compete is a great complimentary tool to click stream analytics offerings as it gives you creative intelligence on what your competitors are doing or how our users ended up on our website in the first place. There are more web analytic in the market such as Optimizely, Google Website Optimizer,4Q of I Perception, Click tale and many more.